This was the first time in our Jacket project groups where we presented ourselves as a brand along with our designs, honestly this did not go a well as we had all hoped, with a sudden change of our target market the work we had done did not reflect this was of no one fault but our own and it was up to us to turn the situation around. However this was a huge learning curve for me as it made us pull together as a group even more so to work on the issues highlighted.
I also had to make quite a few changes in the design of the Jacket, this meant working very hard on changing the shape of the jacket whilst still keeping some of the design features.
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